About Us

Onions, 2002 photograph, © Kayla Morelli

untitled, 1999 graphite on paper, 10 × 8 inches, © Kayla Morelli

Windowsill Seedlings, 1999 watercolor on bristol board, 13 × 10¾ inches, © Kayla Morelli

Open Doors Diptych #1, 2000 photograph, © Kayla Morelli

Pomegranite, 2000 graphite on paper, approx. 3 ½ inches square, © Kayla Morelli

Red Wheelbarrow Design is website design, print design, illustration, and consulting agency based in Longmont, Colorado. We serve clients in and around Boulder, CO and across the US.

We focus on affordable, clean, and user-friendly designs and a personal touch in all our interactions.

Kayla Morelli is the founder and lead graphic designer. Her husband Marco helps with marketing consulting, copywriting, and the business end of things.

Our name is borrowed from the poem by William Carlos Williams:

So much depends
upon

a red wheel
barrow

glazed with rain
water

beside the white
chickens.

The poem is about the simplicity, usefulness, and stark (yet often overlooked) beauty of everyday things—and we strive to bring the same aesthetic philosophy into our work.

About Our Style

We don’t tend to create excessively commercial-looking products. Our style is a lot more earthy and organic (hence our name). If you take a look at our portfolio, you'll find a mix of warm colors, funky edges sometimes, and yet clean and logical user interfaces.

On the other hand, the technology we use is cutting-edge and very powerful.

For example, we created StillMountainRetreatGuide.com, an online directory of retreat centers, teachers, and event listings—all organized dynamically (and searchable) by category and type. The site also includes membership levels, multiple blogs, user reviews, an integrated mailing list, social network sharing, and a marketplace for selling affiliate products.

At the other end of the spectrum is a site like TheRoadHomeCoach.com, which we created for Ruben Jimenez, a licensed clinical social worker serving at-risk youth and their families. It’s just 5 pages and a contact form, with testimonials and photos.

We enjoy both kinds of creative challenges—larger scale, complex, and technically challenging jobs, as well as small, intimate, very individual projects. We bring the same spirit of care, creativity, and collaboration to each.

About Our Process

Speaking of collaboration… it’s important to mention the role that communication plays throughout the design process. We never simply take an order and then deliver a product without first talking through it with you in depth, sharing our progress along with way, making revisions as needed, and then finally explaining what we’ve done and making sure you’re satisfied with the result.

We value your perspective. And we also recognize the fact that you’re relying on our expertise to deliver a professional-level design. So we take the time at the beginning and through the creative process to listen to your feedback, as well as share our opinions—and then decide together on the best way forward.

We always begin a project with a kick-off meeting where we discuss your needs and expectations. It helps if you can share examples of the kind of design you’re looking for. We’ll give you our ideas and help you understand best practices, so that we finally converge on a project plan that makes sense for you.

About Our Pricing

We use two pricing models: flat-rate and hourly-rate.

Our website packages are all flat-rate products—what you see is what you get. We also regularly customizes flat-rate packages that may not be “standard”.

In general, we prefer setting a price and sticking to it, because it helps with budgeting and it means we don’t have to keep precise track of our hours, which can be a hassle.

For projects over $500 we ask you to space out payments in a way that makes sense for the projected total cost and duration. E.g., 1/2 up front, and 1/2 upon completion... or perhaps 1/3 up front, 1/3 half-way through, and 1/3 at the end. Whatever makes the most sense.

Certain kinds of projects and situations don’t really allow for this kind of model. For open-ended projects, such as ongoing website maintenance work, or cases where you may want to begin with a basic website and evolve it over time, an hourly-rate model makes more sense.

In these cases, our hourly rate is $50/hr. We track our time in 15-minute increments and bill monthly. ($50 minimum charge per month.) Payment is due within 15 days of invoicing.

Any Questions

Just contact us and we'll be happy to discuss your project and how we can help.

For examples of our work, please see our portfolio.